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How to be a master of Copywriting

The content you see written on a Facebook or an Instagram post. The headline of a Google ad or the description of a YouTube video. The text on a website, from the landing page to the product page.

That’s Copywriting.

Officially, is defined as:
“The activity or occupation of writing the text of advertisements or publicity material.”

You may think, OK! Writing is simple. Put some words on and it’s ready.
But it isn’t just writing. It’s a strategy too.

If you offer your products or services online, you have realized that having a cool design is not enough to sell. To encourage interaction and generate engagement with your clients, copywriting must be on your top 3 to-do list.

Why? Because no one wants to feel like they’re being sold to!

When you communicate, you don’t have to talk about how great your product is. You need to understand the problems of your customers, make them feel identified, and talk about how your product will solve their lives.

Copywriting persuades, it is the text that makes somebody stop thinking “I can live without it”, and start thinking “Why am I living without it?”

Walk away today knowing a few tactics to make your copy exceptional:

  • Look at your target audience and define the tone you’ll want to use. You wanna sound informal? Professional? Speak to them in the same language!
  • Define the purpose of your copy, and create a strategy to provide value. Don’t forget the call to action!
  • Know your client’s desires, think about their problems, and show how your product or service can solve them.
  • Use emotional words that people can imagine, like a story in their minds.
  • Make headers to impact!
Copywriting isn’t always about selling. Sometimes it’s about meeting your customers exactly where they are and telling them that you understand what they’re feeling… so that they buy from you later

We know is not something easy, it requires practice.

And that’s exactly what SouthSwell has!

Write us, and let’s give your audience a reason to stop scrolling and focus on you!

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Como impulsar tu negocio en tiempos de Covid-19 PARTE 2

Crisis es sinónimo de oportunidad

Si, quizas suena a cliché. Pero es la verdad!
Una crisis puede desestabilizarnos y sacarnos de nuestro rumbo, pero tambien nos sirve como una oportunidad para pararnos, levantar la vista y ver hacia donde realmente estamos yendo.

Tomemos esta situacion como un emergente para mejorar cosas que normalmente no tenias en cuenta, o que por falta de tiempo no hacias.

Hoy en dia, hay un monton de maneras que te permiten crear contenido de valor, conectar con tu audiencia y hacer que te conozcan.

Te traemos algunos tips mas para que puedas implementar en tu negocio:

  • Ventas online: Estamos en una era digital donde es algo esencial tener un E-commerce bien desarrollado, y aun mas durante la cuarentena.
    No te quedes en hacer un simple shop online, ponele un toque distintivo para que la experiencia de compra se destaque del resto!
  • Contenido en Redes Sociales: Y… acá es un gran punto y aparte. Ahora que todas las relaciones se estan dando a través de una pantalla, es el mejor momento de crear gran contenido.
    Solo tenes que ser vos mismo! Esta demostrado que la audiencia prefiere interactuar con una marca humanizada a una marca que solo quiera vender.

    La comunicacion es la clave para generar engagement (compromiso en criollo) con tus clientes.
    Cómo? Mediante contenido educacional (tutoriales), tips, el detras de escena de tu marca, formas de usar tu producto, hacelos participar de desiciones, etc.
    Mientras sea de valor para la audiencia, el cielo es el limite!
En SouthSwell estamos para apoyarte en esta transición digital

Te ayudamos a acortar distancias para que puedas cumplir tus objetivos, a un costo accesible!

No esperes mas! Escribinos y optimizemos juntos tu negocio

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Como impulsar tu negocio en tiempos de Covid-19 PARTE 1

Apuesto a que vos tambien dijiste ‘EL 2020 VA A SER MI AÑO’.
Pues no mi ciela.

Aca estamos, en una situacion mundial muy complicada, donde abunda la duda, la preocupacion y las perdidas. Es nuestra realidad, y no se sabe hasta cuando va a durar.

Entonces… Cómo reinventarnos y buscar propuestas para impulsar nuestro negocio desde donde inevitablemente estamos parados?

Es importante explorar nuevos panoramas que no tenias en mente antes, sea por falta de tiempo, de herramientas o simplemente no habia necesidad.
No tenes que dejar que el miedo y la desesperacion se apoderen de vos, es el mejor momento para ponerte creativo e innovar!

Y no es novedad que el mundo digital vino a comerse el mundo.

Aunque ya se estaba estableciendo como una de las principales herramientas para un negocio exitoso , ahora ya no queda la opcion de querer ser parte o ser mas tradicional y evitarlo.
Si no estas dentro, tu negocio no existe.

Pensalo de esta manera: los cuatro principios basicos del marketing son Producto, Precio, Promocion y Punto de venta.
Los negocios tienen que operar donde esten sus clientes. Y para la mayoria, ahora donde estan? En sus casas, con internet.

Te dejamos 3 ideas para implementar:

  • Market Place: Si tenes un restaurant, ademas de hacer delivery con el producto ya terminado, podes crear una tienda online ofreciendo lo mejor de tu cocina, para que preparen sus platos favoritos en casa!
  • Vouchers y Packs: Podes realizar preventas. Ofrece cupones o packs online con descuentos, asi tus clientes podran contratar tus servicios, y cuando todo esto se normalice, obtener los mejores beneficios!
  • Aplicaciones Móviles: Algo que se puso muy de moda (y en verdad que funciona), es la creacion de apps móviles para brindar servicios (por ejemplo, los gimnasios) desde la comodidad de sus casas.
Lo mas importante es que te pongas en el lugar de tus clientes y analices sus necesidades actuales.

Es clave ver todos los detalles para brindar una experiencia de compra unica a pesar de las distancias sociales!

Sabemos que no es facil adaptarse a esta “nueva normalidad”.

Por eso, en SouthSwell te brindamos las soluciones digitales que necesitas para salir adelante en estos tiempos, a un precio accesible!

No esperes mas! Contactanos e impulsemos juntos tu marca.

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SEO: Qué es ? Cómo funciona?

Qué es SEO?

Una de las principales cosas que tenes que tomar en cuenta al estar en el mundo digital, es la implementacion de SEO.

Pero para para. Qué es eso?

SEO son las siglas de Search Engine Optimization (en criollo, Optimizacion en Motores de Búsqueda).
Qué es un motor de busqueda? Uno de ellos lo usamos la mayor parte del tiempo: nuestro gran aliado, Google.

Entonces…

Podemos definir a SEO como la disciplina que se encarga de optimizar los sitios web para “aparecer mas alto” en los motores de busqueda (como Google), aumentando así la cantidad de tráfico orgánico (gratuito, sin publicidad) que recibe su sitio web.

Si hablamos de publicidades pagas, podemos nombrar los anuncios que suelen aparecer arriba de todo cuando hacemos una consulta en un buscador. El anunciante debe pagar por cada click que un usuario realice al ingresar a su sitio, mediante una palabra clave.

Cómo funciona SEO?

Para que un sitio sea relevante para Google, hay que incluir palabras clave, ademas de un contenido novedoso, actualizado y con una estructura concreta, que facilite la busqueda.

Tambien hay ciertos aspectos mas tecnicos, que ya dependen de la ayuda de un desarrollador web, tales como el backend de tu sitio y como se codifican sus paginas, la compresion de imagenes, la optimizacion de archivos CSS, y otros elementos que ayuden a aumentar la velocidad de tu pagina web.

Ufff. Mucho tecnisismo. Volvamos a lo nuestro.

Chequeamos los beneficios?

  • Es menos costoso que otros enfoques de marketing en línea
  • Ofrece tasas de recompensa mas altas
  • La implementacion de esta estrategia te va a ayudar a obtener un ranking mas alto en los motores de busqueda, y cuando tus clientes objetivo busquen productos y/o servicio que brinde tu negocio, van a encontrar tu sitio web
  • Se puede atraer potenciales clientes de otras plataformas que no sean el motor de busqueda. Cómo? Publicando contenido y enlaces a tu pagina en distintas redes sociales.

Si tenes un sitio web o e-commerce, sabemos lo que pasa por tu cabeza: Qué hago ahora? Quiero ponerlo en practica! Por donde empiezo?
Puede ser un poco abrumador entender como utilizarlo.

Pero tranqui gente!

Acá esta el equipo de SouthSwell para traerles la calma e implementarlo por ustedes!

No pierdas mas el tiempo, comunicate con nosotros y potenciemos juntos tu sitio
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The Australian Government helps you to get online!

Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face

And Annastacia Palaszczuk, Queensland Premier, knows that.

She has recently announced a new economic recovery strategy,  a range of support measures for small businesses dealing with the impacts of the COVID-19 pandemic.

What does exactly mean that?
Queensland small businesses can now apply for an up to $10,000 grant under a new $100 million package to help them counter the impact of COVID-19.

“The new grants program had been developed to assist those small businesses forced into hibernation, to restructure or to significantly change their business operations or move online”, Said the Queensland premier.

The Queensland Premier isn’t the only one who thinks positively about taking this grant to move online. The Minister for Employment and Small Business, Shannon Fentiman, said:

“Small businesses, including micro-businesses, can apply for a share in the grants program to help pay for financial, legal or other professional advice, marketing, and communications activities and digital or technology strategy development.
The grants can also be used to buy specialized digital equipment or business-specific software to help move the business online.
Many events, workplaces, classes, and sales have moved online and small businesses need to make sure they have the tools and resources to be competitive in these challenging times.”

Necessity is the mother of innovation.

With millions of people worldwide turning on to digital tools and methods for work, entertainment, and shopping, it is more urgent than ever that businesses invest in digital transformation, and what a better way to take advantage of this new grant to carry it out?

Take this opportunity to innovate and position your brand!

Going Online will help your business right now, during this pandemic, and it will remain relevant in the future, once social distancing and isolating are over.

Knowing where to start can be overwhelming. We can help you define your online business presence to take advantage of this situation.

Let’s work together to bring your business to its full digital potential!

For information on how to apply and eligibility, visit www.business.qld.gov.au

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How to boost your company in a Covid-19 time? PART 2

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We have previously talked about some key points to have in mind to boost your company during this hard time.

The most significant thing is to take this situation as an emergent to improve what we normally did not consider or due to lack of time did not do it

Diversify your business, don’t stay only in what you normally offer! There is a lot of ways nowadays that allow you to make valuable content (branding), connect with your audience, and make them know you.

A few more tips:

Online sales
In this digital era, it’s something essential to have a well-developed
e-commerce, and even more in this quarantine time.
Also, you can do different things to stand out from the rest: extra discounts, offer free shipping and personalized attention. That will generate great value to the customer, and they’ll feel that you care!

Social media content
Now that all relationships are becoming trough a screen, it’s the best time to create great content, just be yourself!
Communication it’s a key to generate engagement with your customers, and there is a lot of ways to do it, like educational content (tutorials, selling online courses ), lifehacks, different ways to use your product, showing the “behind the scenes” of your business, make them participate in some decisions of your brand (design, ideas for creating a new product, redecoration of your store), etc.

Do you want to know more about how you can grow your online media?

Contact us and let’s work together to create the best content!

We are here ready to help you.

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How to boost your company in a Covid-19 time? PART 1

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We are in a situation of global crisis where doubt, concern, and losses abound. This is our reality. We shouldn’t desperately invest in blind marketing or ad campaigns without a clear objective,  to try to get sales.

But from this place where we are standing now, how can we reinvent ourselves looking for proposals that boost our sales?
You should not let fear and uncertainty drive you, it’s time to get creative and innovate, it’s important to explore new reaches that you didn’t have in mind before!

Let us give you some ideas :

Market place
If you have a gastronomic place, you could offer your end product ingredients or components as another product by itself, i.e you sell sandwiches, now you can sell the bread, the salami, and other ingredients. It’s a good way to avoid waste and customers will be happy to have your magic touch and the best qualities.

Vouchers and packs
If you sell services, do it in advance, like a pre-sale. You can sell online vouchers or packs with discounts! If you already have an audience, they are going to continue hiring your services, and when all of this will be normalized, they will be able to have the best benefits! And in the midtime, you will be capable of keeping your business afloat.


The most important thing is to take your time and analyze the needs of your audience putting yourself in their shoes, researching their needs in this unprecedented situation.

Showing them that you really care will generate empathy, one of the best ways to have a successful business!


And don’t forget…


We’re here ready with the best team to help you to boost your digital channels!

Contact us and let’s work together

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SEO: How it works and its benefits

One of the principal decisions that startup owners have to make is whether or not to engage in SEO.

One common consideration is the cost of investing in an SEO campaign versus possible returns. Another is the daunting list of SEO terminologies, which may overwhelm newcomers to the e-commerce and website scene.

If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you!

Here are some of the reasons why SEO is important and why you should consider it as a marketing technique:

  • SEO is less expensive than other online marketing approaches.
  • It also offers higher reward rates when compared to other techniques such as social media marketing, pay per click advertising, and email marketing.
  • While you may need to defray a substantial amount to cover initial SEO planning and processes that include website design, programming, and strategizing, you can be sure to get faster and more long-term results.

“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
– Herbert Bayard Swope

  • Implementing SEO strategies help you to rank higher on the search engine’s results page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website.
    When you repeatedly appear on the SERP, users become aware of your site and your business. This increases the chances of landing potential customers on your webpages.

SEO is a Cost-Effective Advertising Strategy

One SEO component called off-site SEO ensures that users of external pages or of social media can find your website.

Being optimized for SEO increases the site’s potential to draw customers from other platforms other than the search engine.
For instance, when you post content and links to your page on Facebook or Twitter, you are able to promote your website and attract more customers.

One of the main goals of SEO is to attract the targeted audience through organic searches. The number of visitors to your site influences your sales and subscriptions. It also promotes the marketing of your products and services.
Increased inbound traffic is always good for business because it equates to more conversion opportunities.

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyze the trends, and know your competitors’ standings.

It helps you identify popular and valuable keywords so you can decide how to structure or revise your content. It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc.

All these metrics are useful in helping you get to know your audience, their needs, and their expectations.